wikisssss

Well it is that time of the year again children. Time to summarize my wikis

The Bob Carpenter Center wiki had a sentence or two before I added some juicy info. Mainly people helped by putting brackets around some things that should have links. That is good cause I forgot to do that for some of my wikis. Hopefully some other people will continue to contribute other information and keep "The Bob" alive.

My love for Wawa allowed me to track down interesting information that other wawa lovers would enjoy. For some reason my first post was deleted or just never posted. Im still confused about that one. But my others talked about the gasoline guarantee and Wawas community service and fundraising.

As a fellow DJ I attempted to edit the Disc Jockey wiki. My first one was deleted. I was a little angered by this. I was trying to spread the word of a DJ who started right here at UDEL from his dorm. Maybe one day ill be in the wiki for DJ.

Point of sale systems are a huge part of retailers today. Restaurants rely on them and some are unable to operate if these system crashes or goes down for a short period of time. I made some edits in this wiki how this company located in Springfield writes their own software and uses DOS which is less prone to errors. I also talked about how the inclusion of RFID will come into play and be integrated into many POS systems.

Here are some links to some of the comments I have made.


TV Violence


Video games being put in schools


VTech


Googel Local

promotional mix

In class we discussed the promotional aspects of marketing and different approaches companies can take in order to keep up with the technilogical advancements. The days of giving away free logo embroided calendars are a day of the past. You can now download calendars for your desktop to alert you of important dates. It will also remind you to buy/use that companies product. Companies need to give interactive media that allow the users to gain something from the promotion. Free trials have become a great way of getting users to become invovled with the product and establish some brand loyalty along the way. Skype is a great example of this. By providing free trials of skype you will tell your friends to download the free trial so you can talk to eachother for free. You will then realize you can talk to anyone around the globe at a realativly low price and upgrade to the version where you pay money. This is the hope of the company. I myself am getting hooked on skype. My friend is studying abroad in Ireland right now and I am able to talk to him on skype. Will I buy the premium version? Possibly? If businesses keep throwing usefull stuff at me I definatly am more inclined to purchase something from them.

wawa wiki edit #3

After eating my amazing almost authentic philly chicken cheese steak last night from Wawa I thought I should write something about the things wawa has done to help the community. I wrote how in the summer of 2002 Wawa Dairy celebrated its 100th anniversary by having a week long "thirst aid tour" where delivered over 100,000 cold beverages to those who needed them the most. Wawa partnered with local food banks in an attempt to raise awareness as to the ongoing need for support. I have also been looking into some of the other things they do such as their charities and grant programs. I will post about these soon.

POS wiki edit

I heard mention of using RFID tags and POS systems in the future. I decided to add some information to my wiki concerning this topic which I think will soon be the standard in retailing and other types of businesses. I added that With the introduction of RFID tags, there are many new possibilities to integrate with point of sale systems. One of the main reasons for using this new technology would be to deter theft and also cutting costs. By using the RFID tags and linking them to the poing of sale systems, tt eliminates expensive security devices, restrictive packaging and display cages, enabling a more comfortable shopping experience for consumers. This is some very cool stuff and will soon be integrated in to much of our daily lives so keep your eye out for more info.

Wawa food market wiki

I recently ordered an amazing hoagie from Wawa and thought I should really be editing my wiki about wawa right now. I was searching for some wawa information on the wawa website. To my wiki I added information about the gasoline that they provide. They guarantee it. Pretty cool stuff. Check it out.

Bob Carpenter Center wiki edit

I was checking out my wikis and realized its been a while since i updated them. I edited the Bob Carpenter Center wiki by adding information pertaining to the cost to build the center, who built it and also some information about the arena section of the building.

Inside adwords

I was looking at the required blog, inside adwords, and found something that related to the concept of price that we were recently discussing in class. The blog talked about how google is introducing a new option when advertising using adwords. You used to set a certain amount of money you would want to spend and once it reached that limit your ad would be taken down. But with doing this you would have to adjust this amount in order to have a certain CPC. This new option is called preferred cost bidding. The amount that is set will represent the average cpc that will be managed by google.

Deal Catcher

I know this post is a little late but it is in response to the presentation given last friday from the dealcatcher crew. The presentation was great and it was amazing to hear that he started the business from his dorm room with a few friends. I took a look at the site and couldn't believe the deals that are available. There is a program on my cellphone that is called cellfire. Its a coupon program that gives you coupon codes similar to what deal catcher does. I was thinking that dealcatcher could incorporate this aswell. Or possibly text messaging can be used to alert customers of certain deals instead of just e-mailing them.

Point of Sale wiki edit

This is my first edit for the Point of Sale wiki, so I thought I would add some info. I have a friend who works at a company called Touch Pro. I added that they have created there own software using DOS. And that it is less prone to viruses and crashing. There will be more to come about the POS system directly from the mouth of someone who works for the company so keep watching this exciting site.

Disc Jockey WiKi EdIt

I haven't edited my wikis in a while so I thought I better get to it. This edit is about the hottest DJ to come out of the University of Delaware. DJ Amaze. I added that DJ Amaze was (born Dave Mays) started his radio career at WMPH Super 91.7 FM but soon began guest DJing on well-known stations like KISS 101.7 FM and Philadelphia's notorious Power 99 FM. I could also have added how he used to spin records in his room in pencader residence hall. He would make mixes and hand them out on campus. I will try to post more info about local DJsbecause I myself am a DJ. So if anyone needs a DJ for any occasion comment me and let me know.

Brand Extensions

In class we were discussing brands and how important the establishment of brand loyalty and familiarity is when attempting to make a product successful. If a brand has value it has many advantages when dealing with customers. I wanted to focus on the ability to launch new products as brand extensions. A brand extension is a new product under the same brand name. This new product has an edge over other products just because of the brand name. Customers who have relied on the name before will be more accepting of this new product and more willing to try it out. This is especially the case for Google. Google has launched a number of services, including Google Earth; Google Finance; Froogle and Google Local. I was browsing on Slashdots website and came across a blog about a new product being launched by Google. It is called 1-800-Google Launches.
I thought it was amazing how Google is now getting off the Internet and into the phone land lines, cell phones and text messaging. Customers are now able to access information without a computer and without the use of a web browsing mobile device. Some features of this new search is you can find a business listing by category. Just say "pizza," for example. You can send the listing details to your mobile phone via SMS(text messaging). The service is fully automated, so it doesn't rely on human operators. It connects you directly to the business, free of charge. Pretty much everyone uses Google and they have a place in our hearts and we will be more likely to use this new product because of the brand value of Google.

stiuqxela

The rest of the semester we will be conducting a little experiment to see how search works and how it can be manipulated. We are to blog the key word stiuqxela with a link to www.packers.com.. We will see how key words and inbound links and key words in anchor texts of links will affect the search. Also we can get a prize at the end of the semester if our blog comes up as the number 1 site when stiuqxela is searched.

Google Takes New Privacy Steps

I was looking on some of our required blogs and stopped on John Battelle's Searchblog. The article about google caught my eye since we were discussing google in class this week. Google collects an outstanding amount of information about all of their users. What is being searched, IP addresses and cookie files are stored on googles servers.It is stored on there for as long as it is usefull. Im sure this makes some users uneasy that all of this information is accessable to Goggle, but im sure other people such as marketers are foaming at the mouth to get this info. They are plannin on making the info anonymos after it is stored after 18-24 months. Why 18-24 months? It seems like a long time to keep this information. What are they doing with this info? Are they using it for
advertising purposes? They say they will be making the searches more private and allow for searches to be off the record. Will these new privacy practices make it easier for people to search for dangerous items with out being caught or will it just skew the results on how much pornography is looked at each day. I guess we will have to wait and see the true effect of these privacy changes.

Wikipedia Edit "The Bob"

I added some information to the Bob Carpenter Center wikipedia article. I added that the building was named in honor of the late benefactor and trustee, R.R.M. Carpenter Jr., .Students at the University of Delaware have given it the nick name "The Bob." I also added a picture of the front of the building which I found on a University web site. More information and pictures to come so don't worry.

Disc Jockey Minor wiki change

I was browsing my selected wikipedia articles and stoped on the Disc Jockey one. Its extremely well written and has a lot of information so as of now I just corrected a spelling error by changing utilise to utilize. Exciting stuff..

Doing Business in Your Bathrobe

I was sitting around in my Pjs and came across an blog that actually talked about a Holiday for doing business in your bathrobe. I was participating in a holiday and I didn't even know it. The blog was an interview on the Diva Marketing site that discussed an internet site called WEBMOMZ. Kristie Tamsevicius is the creator and said she made the website for moms who want to make money on the internet from home. She said she wanted to come up with a celbration for anyone who was a home business owner. This celebration would become a "holiday" where people wear their bathrobe on february 12th and basqe in the glory of being able to sit in your Pjs and conduct business as usual. This "holiday" serves as a marketing strategy to attract people to her website where they can learn more about becoming an entrepruner or just get some tips about internet business. The interviewer asks Kristie what are some ways an entrepruner might promote his own marketing "holiday." Kristie responded by saying you need a big idea that gets peoples attentions. Secondly , finding a sponser will give amazing credibility to your idea. Third , find a way that people can be part of it. She suggested BLOGGING. She said that bloggers have done a great deal in spreading word of her holiday and in turn her website. In class we learned that Viral Marketing is key in getting customers to engage with other customers and spread the word about a product or idea. From there marketers can check the blogs to see how their product is holding up in the eyes of the consumers because most blogs are customers gut feelings and they usually don't hold back. This inisight is extremely hard to get by other means of marketing research. Blogs make it almost too easy.

Wikipedia change

For BUAD 477 we must also edit four wikipedia articles throughout the semester. My articles are Wawa food markets, Point of Sale systems, the Bob Carpenter Center and Dee Jaying. The first article I edited was the Wawa one. I added some information about why a goose was chosen as their logo. I Added it is said that the goose was chosen because the company employs the principles of teamwork, group consensus and encouragement which is found among the geese community. For some reason it isnt showing up on the site but hopefully it will soon.

2nd introductory post

Oops!In my last blog it looks like I was supposed to write an explanation on the purpose of this blog. Well this is for my information technology class but the applications of blogs extend far beyond the class room. Im beginning to understand how blogs help to create a global community and allow for instant access to others thoughts and opinions on a variety of things. Here is a link to our Class blog
. Enjoy.

Puppy Love

I recently got a new puppy.Her name is Calah and she is 6 weeks old right now. Here is a pic. She is an Akita doberman mix and shes gonna be a big one. I was hoping someone in this class or anyone who reads this might have some advice for a new dog owner. So let me know. Thanks all.

MY FIRST BLOG EVER

Hello everyone. I never thought I would become a blogger but thanks to BUAD 477 here I am. My name is Jared Wagman if you couldnt tell from the link you probably just clicked on. I am from Bucks County, Pennsylvania which is thirty minutes north of Philadelphia. I am a junior marketing major here at UDEL. I have become involved with this new website that everyone should check out. ..COLLEGE WEB.. ENJOY